January...

January is a horrible time of year. It's right after the consumerist holidays and it's budgeting time for a lot of different people. Money's tight even without the economic mudslide.

Even though a liquor establishment will always do well no matter the economy; sometimes it gets slow. It'll get slow just long enough for people to get used to their new financial limits and then it will pick back up again. This could take a couple weeks or it could take a few months but it always goes back to how it was before. Some establishments try to make it easier and offer drinks specials and some just plow through it like nothing's in their way.

The ones that like to plow through it tend to either cut hours or cut man power just to help themselves through it all. I for one don't like the idea of either one, especially when it comes to my hours or my man power. I like being fully staffed and I like keeping my people at their maximum hours so they don't think about looking for work elsewhere.

Coming from a business point of view, I'm fully supportive of drink specials and coming up with ideas to get people interested. It helps bring in new people and it helps to keep my man power and hours right where I like them or even a little more. As it looks now, I might have to cut a couple shifts only due to it not being busy enough to deem it necessary for all the guys.

The thing that perplexes me is how the establishment doesn't want to do anything to get people in the door. They don't want drink specials and they don't want to bring in any entertainment. They just want to rest on the club's reputation for being a good time. Which doesn't seem so appropriate anymore considering no one's here.

I've heard that they've recently obtained a guy to do online advertising and promotions. My question is, "What is he going to advertise or promote if there's no entertainment?"

It might possibly be a sinking ship at this point. But like a Captain, I'll ride it down until I find a life boat to skip off in.

Oh Economy, Oh Economy....

Yes, the economy is crap right now. It's even getting to the point that it's effecting some of the other bars in the area. Not to say that it isn't effecting us at all but we haven't gotten to the point of cutting back on the staff. It might come to that in a few months if everything keeps going the way it is.

Business has been getting slower. Other establishments are starting to offer more specials and they're pulling business their way. We, of course, are not offering anything to get people in. For what ever reason, the powers that be don't think we should have to offer anything. The name brings people in. Not in times like these. Our numbers have been continuously dropping.

Now I'm nothing more than the guy that stands at the door and checks id's. Yet, even I know a little bit about nightlife business. A name usually places an establishment into a category. Which usually brings in a certain type of customer. Once the name gets out it will only last for so long. You get branded with a name that you can't get out of. So you have to offer new things to get new people. Or to keep the people you have and try to keep the name on the quieter side.

When you get put into a category that isn't appealing to a lot of people it starts to show. Business gets slower and less people are around. So what can you do? Offer them a reason to be there. We're not here because of the customer, we're here for the customer.

Some times I wonder why things like this don't seem like common sense to others. It seems to be working for the more corporate world.

Maybe it's just the survival instincts but I'm not really wanting to find a new place to work. I'd rather see the establishment offer up specials to keep the people coming in. I definitely don't want to find a new place to work just so I have to go through all the new beginnings and niceties.